AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Publisher examples of newsletters12/10/2023 You may see even higher open rates the Washington Post’s newsletters average a 30% open rate, while PostUp client 1440 Media routinely earns a 50+% open rate.Ģ) Greentech Media’s newsletter visitors spend 80% more time on site than visitors from other channels. ( Parse.ly, 2018) More time spent on your site means more page views, more ad impressions, and more revenue.ģ) Vox’s newsletter readers spend an average of 110 seconds on the site, compared to just 40 seconds for Facebook visitors. ( Really Good Emails, 2018) Social media audiences tend to skim content absent-mindedly. Newsletters create engaged audiences.Īs a direct way to connect readers with content, it’s no wonder that publishers tend to earn more engagement from email than other channels.ġ) According to industry benchmarks, publisher newsletters earn an open rate of 22%. That means 22% of your email audience will see your content, compared to a fraction of that percentage for your Facebook audience. Here are a few email newsletter statistics from across the publishing & media sphere that show just how effective email can be for engaging your audience, converting paid subscribers, and retaining readers. But, as that team of data scientists might ask, what do the numbers say? If the ever-increasing abundance of publisher and personal newsletters is any indication, email certainly seems to be paying off. It doesn’t take a team of data scientists to see the success of email newsletters.
0 Comments
Read More
Leave a Reply. |